Bulk purchases – A beneficial transaction for both buyers and sellers
If you ever get a chance to compare the wholesale and retail prices of the products you will come to know wholesale prices are half of the retail price. This is because supply chain involves various parties and the product reaching the final consumer has to pass through various hands before reaching the end customer. The parties involved in supply chain include manufacturers, wholesalers, retailers and end customers. The product passes step wise from each party and each party adds its profit in the price so the final product that reaches the end customers becomes almost double in price. The question here arises, if it is so, why not end customers buy directly at wholesale prices? This is because the phenomenon is not feasible for many reasons.
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