As a world-class sports event, the absence of the Chinese team is no doubt to some extent, hinder the domestic concerns of the people in the World Cup, some experts pointed out that China is not caused by the absence of the team’s absence of Chinese enterprises. 2006 World Cup, the “pure” as the garment industry in China the only sponsor one of them
air max 2009.
In this year’s World Cup, the Chinese garment enterprises the figure does not appear in the World Cup’s official directory of cooperation. For many apparel companies, marketing to find more clever ways to catch the relations with the World Cup is undoubtedly a more practical way.
Some domestic famous brand clothing manufacturers have been pushing the main market in the summer with the “World Cup element” of clothing, borrowing elements of the World Cup, the achievements of market sales. During the 2006 World Cup, FIFA has not been authorized Metersbonwe though, but the brand is very smart to play a “edge ball”, the launch of “I love the World Cup” as the theme to commemorate the clothing, the majority of fan favorite, sales soared, sales of the year was 40 billion yuan. Inspired by this, and now many domestic branded apparel manufacturers have launched in the market with a “World Cup element” of clothing, and good response.
Sub-media international CEO Xumiao Long pointed out that for Chinese companies, enterprises can make use of the World Cup, came from a news point of sales packaging event, making it a hot topic of the moment, so as to achieve both fame and reputation to enhance the effect.
It is understood that the Olympic, special steps, Del benefits and other sports brands have made it clear that during the World Cup will increase the density of the CCTV advertising, in addition,
air max 24-7 more brand choice in marketing “tactics” on the ingenuity.
“We are the World Cup football in the entertainment market positioning.” Relevant sources, a special step, they will be invited to star, famous lyricist composer, recording a combined and football, World Cup, the MV, and through the television , radio, network, KTV highest charting and other channels; the same time, the main push in the summer, “Africa calling” the clothing, special steps into a large number of soccer elements.
During the 2002 World Cup title million yuan has been spent “Super Team”, and so part of the seven wolves is not far behind, and the persons revealed that the company’s marketing focus to: According to the popular national team jersey style, design the World Cup T-shirt, and roll out stores in the country.
Elegant birds released in this summer’s World Cup soccer clothing main culture. In the summer of elegant birds T-shirt, in addition to pictures of football, but also with popular colors to render the team’s flag.
The generous plan “China Team” strategy Anta, the operations center, said Yuan Wei, Media Relations Manager, ANTA’s main football service is not a product, but Anta will meet some of the media in all regions, some interactive part of the package .
Chinese brands in the World Cup war, the present, more marked periphery. This is well received by the limited strength of our business, but also with the development of football in China related to the level. However, good marketing on the World Cup domestic garment enterprises in China,
air max LTD the meaning seems to be more important, after all, the domestic market is all based on the fundamental.
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