Author Nick: 1555
Site: www.KendallSummerHawk.com
If traditional marketing plans work so well how come more woman business owners don’t make them?
Because they’re boring, that’s why.
I mean, really, creating a traditional marketing plan is about as exciting as picking lint off of a sweater. Hardly the stuff to feed and nourish inspiration!
If you’re looking to give your cash flow a boost then the easiest place to find new business is with your current clients. I know you’ve probably heard this before but I bet you haven’t heard exactly how to make this strategy work.
Read more on Success Coach Asks: Why Are You Ignoring These Potential Clients?…
Every woman small business is run on agreements. Some of the agreements are printed and signed, like in a contract. They can be felt, seen, read and discussed.
But what isn’t always so obvious is the unspoken agreement we’re entering into. This is the one that, when everyone is in agreement, makes our work a joy to deliver and a delight for our clients to receive. And, when not in harmony, it’s the type of agreement that can cause us hours of stress, unhappiness and messy situations that we wish would just “go away.”
Read more on Women Entrepreneurs: Make Soul Agreements in Business…
When I was a kid, I couldn’t wait for the Lillian Vernon cataloges to arrive in the mail. Each page was chock full of items that had no real purpose other than they were fun to look at and buy.
Read more on 5 Marketing Strategies On Using Information Products to Make More Money…
One of the areas in which many service professionals (that includes success coaches, organizers, designers, writers, speakers, counselors, consultants and trainers) play small is in how they acquire new clients.
Maybe this sounds familiar: you go to a network marketing meeting, talk with one new person, exchange cards and agree to “do lunch.” Two weeks go by and after you finally get a lunch date on their calendar, they cancel at the last minute. The end result? A lot of time spent for nothing gained.
Read more on Small Business Marketing – Are You Playing Small With Your Marketing Strategy?…
I am naturally a competitive person. I like to set a goal, treat winning like a game, then see where I need to challenge myself to reach my outcome. This strategy is the reason why I went from low six-figures to high six-figures in just twelve short months.
Read more on Small Business Marketing: Five Simple Steps to Get Three New Clients, NOW!…
What motivates people to hire you? The answer can be summed up in one simple word. Connection. Why? Because connection is rooted in emotion, and we all make our buying decisions based on emotions.
Most women entrepreneurs mistakenly focus on explaining how they deliver their services. If you’ve been reading this Ezine for a while, then you know that our potential clients don’t care about service details. What they DO care about is:
“Kendall, how DO you get it all done?” I hear this question all the time. “What’s the big deal?” I asked as I initially shrugged off the question. But over time, I’ve come to understand that how I run my business is very different than how a lot of people run theirs.
Read more on Distractions a Problem? Successful Entrepreneur Shares Ten Easy Solutions…
Creating your own virtual team is a crucial step to doubling and tripling the income of your woman-owned business. For example, when I hired my first virtual assistant, Kathy, I quickly doubled my income. (I think I was initially so scared that I wouldn’t be able to pay her monthly fee that I gave myself a kick-in-the-pants and created more business!)
Read more on Woman Small Business Owner: Is Hiring a Virtual Assistant Right for You?…
I count my outstanding testimonials as one of my top three business assets. So as a small business consultant, it pains me to see woman-owned businesses sprinkle their websites and marketing packets with weak, waste-of-space quotes like “You were great to work with!” and “A real treat–I would hire you again!” Blah!
Read more on Business Coach Uncovers 5 Easy Ways to Capture Marketing-Driven Testimonials…
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